علوم انسانی دریا
Mostafa Resol Roveisi; Homayoun Yousefi; Edris Mahmoodi
Abstract
The purpose of this research is to provide a model for international marketing of Iranian startups with a focus on Iranian virtual service startups. This research is an applied research in terms of its purpose; Because in addition to the educational and scientific aspect, it will also have a practical ...
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The purpose of this research is to provide a model for international marketing of Iranian startups with a focus on Iranian virtual service startups. This research is an applied research in terms of its purpose; Because in addition to the educational and scientific aspect, it will also have a practical aspect for various companies and organizations related to Iran's virtual service startups. Also, according to its nature and method, it is a qualitative research. But since this research aims to design a model, the research approach is exploratory. The results of this research showed that, in general, the characteristics of the destination country, knowledge characteristics of the company, international experience of the company, communication, marketing skills, gaining experience and training, company structure, strategies, and classification of international customers are the main themes of the international marketing model of startups. They were Iranian. Due to the emerging needs of customers, with the development of new technologies and business models, startups are unique tools that can be widely used in the maritime industry. Startups that operate in the field of marine industries can, in line with the implementation of plans and projects for the smartening of ports and maritime activities, in the areas of software production, creating internet-based tools and infrastructures, marketing, supplying equipment and parts needed for vessels, equipment Port operations, marine tourism, shipbuilding industry and design of telecommunication equipment, land and sea.